Senior management from the major digital marketing platforms, tools & technologies share their latest developments, best brand use cases, how to measure success, and optimize each. Here, great brand strategy meets the best creativity, digital amplification, execution & inspiration.
Michelle Greenwald, CEO of Inventours will provide welcome remarks and explain the genesis and objectives of the DigitaLatest conference. She'll share challenges all companies are having globally, keeping up with the pace of digital marketing changes and how brands are prioritizing platforms and adapting content to best utilize the unique capabilities of each.
Luis Marques Defoin who handles Google Branding & Innovation Lead in Spain and Portugal will share the latest ways brands are using Google Search, YouTube and Google’s Gif platform, Tenor to create bonds with consumers, provide authentic branded content and move them along the purchase journey by better understanding their behavior and what’s important to them.
Lila Pla Alemany is in charge of AR/VR/Visual Search Global Lead and Brand Strategy, and will share how Google is helping brands explore new technologies like AR/VR and Visual Search to find meaningful ways to engage and resonate with consumers that maximize the unique capabilities of these tools.
David Alonso, Enterprise Business Director at Samsung Spain will discuss the impact the latest advances in mobile, AR functionality, connected TV, 4K, HDR, OLED and Samsung Gear VR technology will have on how brands market themselves.
Carlos Cantu, director of EMEA Business Marketing will share the latest features of Twitter and best use case examples of how brands are using the platform in creative ways to achieve their strategic objectives.
Derick Wiesner will share how in today’s data, digital and disruptive AI world how brands still don’t understand who their “people” are. Derick will share how recent advances in AI tools and technology, brands are better understanding their target consumers and how and what meaningful experiences are to them to, thereby improving products and services features and attributes and how to communicate their unique selling propositions. He’ll share best use case examples.
Spotify will share their clever, beloved, personalized data advertising campaign, some of the win/win partnerships they are doing with a wide range of brands to add customer value, and how Spotify is being utilized as a research tool using predictive analytics for brands like Starbucks, to correlate music taste with expected coffee flavor preferences.
Pere Quintana, CMO of Adsmurai, will share how leading global brands are better utilizing social networks as profit drivers in the new revenue role of social networks, beyond advertising and inspiration. He’ll share examples of how brands are choosing the best platforms to achieve their strategies and adapting creative messaging to best utilize each platform. In 2019 The Financial Times named Adsmurai The 3rd Fastest Growing Advertising Company in Europe.
Nancho Sanchez, founder of the top global app development firm will talk about the future of apps as we know them today and the exploding area of voice and visual apps. He’ll share best use case examples of how brands are creating meaningful apps consumers will want to download and make part of their lives, and how the newer technologies can be a more effective way to differentiate brands.
Jaume Portell, Founder of Beabloo, will share advances in digital signage both in-store and outdoors, that are better capturing customer attention and engaging them with brands. He’ll explain how digital signage can increasingly be customized according to prior purchase behavior, demographics and location, and integrated with other consumer data to deliver a better omni-channel experience. Jaume will show how advances in digital signage effectiveness analytics can deliver more meaningful and appropriate content at the individual level.
Marcos Dominguez, the Partnerships Manager of Pinterest Spain, will discuss creative ways brands are using new Pinterest technologies and capabilities like Pinterest Lens for discovery, Pinterest AI as a predictive social shopping research tool, and partnering with the platform to promote both discovery and social shopping. Pinterest has long been the leading social media conversion platform for e-commerce.
Please note the agenda is subject to change, as is inevitable, given how far in advance it has been planned. Any changes we are forced to make, will at a minimum maintain, or on the upside, improve the quality and integrity of the program.
Ticket price: €950. Tickets are transferable.
For group discounts contact firstname.lastname@example.org.
No press allowed.